The American culture is very comfortable using the words “consumers” and “consumerism.” If I called my friend a consumer and producer, he would not object. In his company, he is a producer. He would say that by producing, he is able to consume. The more successful he is in producing, the more he would be […]
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We are pleased to announce the publication of The Sarasota Institute’s Whitepaper #1, The Big Issues. It covers all 10 of the topics we believe are crucial for understanding and shaping the century. Here are some questions that we discuss within: When was the last time you heard anything radical about how to reform democracy? Do […]
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This is a pretty catchy title isn’t it. Thank you for reading. You may think this column is about Trump, but it isn’t, it is actually about Andy Warhol. Trump fits within the Warhol paradigm, not the other way around As a professional futurist I am frequently asked questions such as: “Who are the […]
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Philip Kotler and Christian Sarkar first published a version of this column in The Marketing Journal The Marketing Journal. Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning is the name of the game […]
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