Understanding the human brain is arguably the greatest challenge of modern science. The leading approach for most of the past 200 years has been to link its functions to different brain regions or even individual neurons (brain cells). But recent research increasingly suggests that we may be taking completely the wrong path if we are to ever understand the human mind.
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This short article highlights two significant issues relative to transforming education for the 21st century: the extremely prevalent technology phobia in academia and the fear of change and resistance to it as well. As someone who has written a book on transforming education, given dozens of speeches and interviews on the future of education […]
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Natural resource issues are not just supply issues, such as the amount of reserves, and how to more efficiently extract them, or alternative supply sources (fossil fuel vs. alternatives). No, natural resource issues are also about altering the demand curve, too. This thoughtful piece points out that while the cost of alternative energy is rapidly […]
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Philip Kotler and Christian Sarkar first published a version of this column in The Marketing Journal The Marketing Journal. Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning is the name of the game […]
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FINANCIAL ECOSYSTEM Overview The entirety of the investing ecosystem is built on a fundamental transaction: those with a surplus of capital, but a deficit of ideas, provide their capital to those with a deficit of capital, but a surplus of ideas. When those ideas are good then both the providers of, and users of, capital […]
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